Welcome to the online edition of the WKI Certification Program. The foundation for this program is our So what? who cares? why you?® methodology. This methodology consists of nine questions to help you discover, define and describe the commercial opportunity for a new idea. Each module below introduces a question from the methodology, including a visual tool, with worksheets, tool tutorials, illustrative examples and guidance to use the WKI Coach Approach to coaching innovators. Click on an icon below to get started.

Chapter 1

Chapter 1
What's Your Idea?

Chapter 2

Chapter 2
What's the Problem?

Chapter 3

Chapter 3
Where Does Your Idea Fit?

Chapter 4

Chapter 4
Who's Your Customer?

Chapter 5

Chapter 5
What's Your Path to Market?

Chapter 6

Chapter 6
Where's the Money?

Chapter 7

Chapter 7
What's Your Competitive Edge?

Chapter 8

Chapter 8
Can You Execute?

Chapter 9

Chapter 9
What’s Your Value Proposition?