Welcome to the online edition of the WKI Certification Program. The foundation for this program is our So what? who cares? why you?® methodology. This methodology consists of nine questions to help you discover, define and describe the commercial opportunity for a new idea. Each module below introduces a question from the methodology, including a visual tool, with worksheets, tool tutorials, illustrative examples and guidance to use the WKI Coach Approach to coaching innovators. Click on an icon below to get started.